Three Elms is an acronym for three sisters – Emily, Laura and Molly and tells the story of their connection to each other and their home.
The design was Inspired by Mt Frankland, a family destination on Sunday drives for picnics and adventures. Rising 411 meters above sea level, Mount Frankland towers over its surrounds with an impressive presence.
The brief was to create a contemporary design that captured the captivating and expansive nature of this location. An inky watercolour illustration layered to create dark and light textured evokes both the power and the ethereal atmosphere of the landform.
With its inherent texture emulating watercolour paper, Cotone Bianco Ultra was the ultimate printing choice, along with its superior embossing qualities. Accents of gloss high build have been used on the branding and varietal type.
Client: Three Elms/Harcus Design
Design and Illustration: Jaimee-Lee Field
Creative Direction: Annette Harcus